Entertainer Beenie Man has secured a lucrative new endorsement deal with American businessman Corey Todd to develop a new line of liquor products.
The deejay, who has been hard at work on a studio album to be distributed by Universal Records, is looking forward to a global marketing campaign that will promote the brand, Yaad Swag, the first product that has been produced under this new partnership.
According to Beenie Man, whose given name is Moses Davis, he is looking forward to promoting this product and creating a successful partnership with Corey Todd.
In a release Todd stated that Beenie Man is an icon in music and he has a huge passion for the brand.
According to Todd, this is going to be bigger than Street Vybz, more international and it is going to be great for dancehall.
He did not divulge the financial details of the endorsement deal but said it is potentially "very lucrative".
As part of the deal, Beenie Man will serve as a spokesperson in the campaign’s television commercials worldwide, as well as feature in the radio and print ads for the Yaad Swag brand. According to Todd, "there is no doubt that Beenie will raise the international profile of the brand, and help it break into new markets in Asia, Africa and the Caribbean."
Source: http://rjrnewsonline.com/entertainment/beenie-man-promote-yaad-swag
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