Dancehall superstar Popcaan, who burst on the scene in 2010 on the biggest dancehall tune of the year, Clarks (with Vybz Kartel), is today releasing his debut album Where We Come From.
As Vybz Kartel's protége, the 23-year-old has proven to be one of most talented up-and-coming vocalists in the genre, lending his distinctive voice to an arsenal of hits such as The System, Dream, Ravin and Billboard charting song, Only Man She Want.
With the release of the album, social media have already been abuzz with excitement. Hashtags such as #wwcf #wherewecomefrom #wayup #tr888, have already surfaced.
Though it remains unusual for dancehall artistes to release full length albums, this debut is testament to Popcaan's vision and growth.
With the first single, Everything Nice, being one of the most popular songs presently in Jamaica, and is anticipated to be a hit in the United States and Europe, expectations are already high for the second release, Love Yuh Bad.
Though the album was officially released today, glowing reviews from notable industry magazines including The Fader, Complex, Buzzfeed, Spin, Riddim and Pitchfork, have pre-empted the highly anticipated album.
Where We Come From is executively produced by Dre Skull and features productions from several Jamaican, American and European producers, Jamie 'YVP' Roberts, Anju Blaxx Adde Instrumentals and Dubbel Dutch.
Popcaan told THE STAR that he was grateful for the support from his fans.
"Big up to all the fans who are going to buy the album. Thanks to my team as well. I am proud of Where We Come From and I hope everyone will enjoy it and support dancehall music and Jamaican culture," he said.
YouTube hits
Since his tenure in the industry, Popcaan became the first dancehall artiste since Sean Paul to have his track playlisted on the BBC. He has since piled up millions of YouTube hits, a Billboard Hot 100 hit and high-profile collaborations with Snoop, Pusha T, and Busta Rhymes.
Where We Come From is now available on ITunes, Amazon and all music sites.
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